Discover how structured exercises and coaching can elevate your creative thinking abilities, leading to measurable growth and increased confidence.
Learn how participants applied creative thinking to career transitions, identity integration, and new ventures, transforming ideas into action.
Explore how participants achieved an average 20% growth in creative thinking scores, with improvements sustained six months later for all participants.
About the Case Study
An eight-week pilot demonstrated that creative thinking can be intentionally developed, with participants achieving measurable and sustained growth in their ability to move from ideas into action. Participants applied structured exercises, individual coaching, and real-world projects to challenges such as career transitions, identity integration, and launching new ventures. Over the course of the program, they moved beyond idea exploration into prototype plans and concrete next steps. The results showed an average 14 percentage point increase in creative thinking capability (approximately 20% growth), with gains maintained or slightly improved six months later. All participants demonstrated improvement, regardless of starting point. Beyond the data, participants reported expanded perspective, increased confidence in their creative capacity, and a clearer ability to translate insight into action—patterns that later informed the development of the Creative Intelligence (CQ) framework.
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About the Creator
Veronica Scarpellino is an executive and career transition coach, master facilitator, and the creator of Creative Intelligence (CQ). With over 20 years of experience, she works with leaders and professionals navigating complex transitions, helping them expand their capacity for emotional awareness, creative thinking, and strategic action. She is the founder of Goldfinch Leadership and the author of Second Draft: Rewrite Your Midlife Career with Creative Intelligence. Veronica is a Professional Certified Coach (PCC) through the ICF and a Board Certified Coach (BCC), and her work focuses on helping individuals and organizations move from insight to meaningful, real-world change.
Case Study:Â Applied Creativity Masterclass Pilot (2023)
Download the case study to see how professionals moved from idea exploration to real-world action, and sustained change over time.
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